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What Makes Us Herald

Herald Motor Co. is a cult motorcycle brand, specialising in head turning, retro styled, affordable motorcycles. At Herald we understand the need for practicality whilst maintaining your sense of style and individuality. Whether it's the daily commute or a weekend on the open road, Herald riders love to break free from the norm and challenge everyday expectations.

Our passions include music, mechanics and motorcycles with a love of tattoos thrown in for good measure. The timeless and clean designs of our Herald collection are hard to duplicate, we are committed to staying true to our ethos of authenticity, integrity and attitude.

Herald bikes are designed to appeal to a wide audience, inclusive of both genders, and accounting for various ages and levels of experience. What makes a Herald bike stand out from the crowd is the distinctive retro, custom styling, add that to the low running costs, quality build and competitive price and it's no wonder Herald Motor Co. are earning such rave reviews.

Our Bikes

Herald Roamer 250

Herald Nomad 250

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Herald Classic 125

Herald Classic 125


Herald Mutt 250

Herald Rambler 250


Herald Classic 250

Herald Roamer 250


Herald Classic 250 - "Great-looking bike and fun to ride." ★★★★ - Twist & Go Magazine
Herald Classic 125 - "It's easy and fun to ride, it looks retro-cool, it's a bargain price – and it's just crying out to be tinkered with." - The Daily Mirror

Latest Latest News News

Herald Motor Co. at Manchester Bike Show 2016

Herald Motor Co. will be attending the North's biggest motorbike show opening its doors to indust...


New Consumer Brochure

Our new brochure is now out. Please note that the warranty details on page 6 should read: "Every aut...



Visiting Motorcycle Live 2015? Make sure you come and see us on stand 3F25. We'll be showcasing...


Bike Shed

This weekend (22-24 May 2015) sees Herald Motor Co. exhibiting at The Bike Shed event London.



Become A Dealer

At Herald Motor Co. our goal is simple, we aim to become the bike of choice for new and existing riders alike by offering an extensive range of motorbikes through a network of high quality dealerships.

Our network of retail and dealer partners are critical in helping us deliver an overall service that puts a smile on the face of the customer and a sense of belonging to the Herald gang. We are passionate about what we do and love working in partnership with retailers who share our enthusiasm. If this sounds like you and you'd like to find out more then click the link below.

Meet The

Mike Ashmead
Mike Ashmead Founder & MD
Robert Croxall
Robert Croxall Business Operations Manager
Martin Carter
Martin Carter Workshop Technician
Daniel Headland
Daniel Headland Sales Account Coordinator
Nigel Blackwell
Nigel Blackwell Sales Account Coordinator
Richard Maddy
Richard Maddy Parts Co-ordinator
Benn Green
Benn Green Workshop Assistant
Isa Wilson
Isa Wilson Sales Support
Phil Perry
Phil Perry Workshop Assistant
Katrina Dutton
Katrina Dutton Workshop & Admin Assistant
Herald Puts A Smile On Your Face

Contact Us

We'd love to hear from you; got a question? Need more information on our bikes? Simply enter your details below and hit send. We'll get back to you as soon as possible!