What Makes Us Herald

Herald Motor Co. is a cult motorcycle brand, specialising in head turning, retro styled, affordable motorcycles. At Herald we understand the need for practicality whilst maintaining your sense of style and individuality. Whether it’s the daily commute or a weekend on the open road, Herald riders love to break free from the norm and challenge everyday expectations.

Our passions include music, mechanics and motorcycles with a love of tattoos thrown in for good measure. The timeless and clean designs of our Herald collection are hard to duplicate, we are committed to staying true to our ethos of authenticity, integrity and attitude.

Herald bikes are designed to appeal to a wide audience, inclusive of both genders, and accounting for various ages and levels of experience. What makes a Herald bike stand out from the crowd is the distinctive retro, custom styling, add that to the low running costs, quality build and competitive price and it’s no wonder Herald Motor Co. are earning such rave reviews.

Café 125 - "Great-looking bike and fun to ride." ★★★★ - Twist & Go Magazine
Classic 125 - "It's easy and fun to ride, it looks retro-cool, it's a bargain price – and it's just crying out to be tinkered with." - The Daily Mirror

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Become A Dealer

At Herald Motor Co. our goal is simple, we aim to become the bike of choice for new and existing riders alike by offering an extensive range of motorbikes through a network of high quality dealerships.

Our network of retail and dealer partners are critical in helping us deliver an overall service that puts a smile on the face of the customer and a sense of belonging to the Herald gang. We are passionate about what we do and love working in partnership with retailers who share our enthusiasm. If this sounds like you and you’d like to find out more then click the link below.

Become a Dealer

Meet The Meet the team

Mike Ashmead
Mike Ashmead Founder & MD
Nigel Blackwell
Nigel Blackwell Business Operations Manager
Daniel Headland
Daniel Headland Motorcycle Sales (Southern Network)
Martin Carter
Martin Carter Senior Technician
Phil Perry
Phil Perry Workshop Assistant
Sam Wilkinson
Sam Wilkinson Workshop Assistant
Gareth Williamson
Gareth Williamson Lead Design Engineer
Russell Bennett
Russell Bennett Motorcycle Design Engineer
Tess Ashmead
Tess Ashmead Merchandise Manager
Herald Puts A Smile On Your Face

Contact Us

We'd love to hear from you; got a question? Need more information on our bikes? Simply enter your details below and hit send. We'll get back to you as soon as possible!